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inbound

What are the benefits of inbound content marketing?

Content Marketing / By

Improved brand awareness and visibility for inbound marketing Inbound marketing requires increased brand awareness and visibility. This means that more people are aware of your brand and can easily locate it.  According to studies, businesses with high brand awareness are more likely to attract new customers and retain existing ones. Businesses that prioritise blogging as …

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How does inbound content marketing differ from outbound marketing?

Content Marketing / By

Inbound content marketing attracts customers by creating valuable content, while outbound marketing pushes messages to potential customers. Definition and Overview of Inbound and Outbound Marketing Inbound and outbound marketing are two methods of promoting products or services to prospective customers. Outbound marketing is a traditional form of marketing that involves sending messages to a large …

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