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How do you create effective B2B content marketing for complex products?

Content Marketing / By

The success of business-to-business (B2B) content marketing for complex products is highly dependent on knowing and appealing to your intended audience. In this piece, I’ll go over some of the most important methods for accomplishing these aims.  We’ll discuss the value of buyer personas, how to translate technical jargon for laypeople, the power of case …

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How Can You Use Customer Personas in B2B Content Marketing?

Content Marketing / By

Understanding the purpose and benefits of customer personas in B2B content marketing Based on market research and real customer data, customer personas are fictional representations of your ideal customers. They assist B2B content marketers in better understanding their target audience and creating more effective marketing strategies. Customer personas can be extremely beneficial in B2B content …

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