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ROI

How Can You Use Influencer Marketing in B2B Content Marketing?

Content Marketing / By

Identifying the right influencers for your B2B brand Finding the right influencers for your B2B brand entails locating individuals who have a strong presence on social media or other online platforms and can help promote your business to a larger audience. Influencers, with their ability to reach a large and engaged audience, can be a …

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How Do You Measure the ROI of B2B Content Marketing?

Content Marketing / By

Defining the goals and objectives of B2B content marketing Defining B2B content marketing goals and objectives entails determining what a company hopes to achieve through its content marketing efforts. For example, a company might want to increase brand awareness, generate leads, or establish thought leadership in its industry. According to a Content Marketing Institute study, …

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