In today’s digital landscape, creating fresh, engaging content on a consistent basis is a must for brands looking to effectively reach and resonate with their target audience. However, the costs and efforts involved in producing new content from scratch can be prohibitive, especially for smaller teams and budgets. This is where repurposing existing content comes …
How to Repurpose Content to Maximize Reach and ROI Read More »
Identifying the right influencers for your B2B brand Finding the right influencers for your B2B brand entails locating individuals who have a strong presence on social media or other online platforms and can help promote your business to a larger audience. Influencers, with their ability to reach a large and engaged audience, can be a …
How Can You Use Influencer Marketing in B2B Content Marketing? Read More »
Defining the goals and objectives of B2B content marketing Defining B2B content marketing goals and objectives entails determining what a company hopes to achieve through its content marketing efforts. For example, a company might want to increase brand awareness, generate leads, or establish thought leadership in its industry. According to a Content Marketing Institute study, …
How Do You Measure the ROI of B2B Content Marketing? Read More »
