Any successful B2B marketing strategy must include content creation. From ideation and keyword research to promotion and distribution, there are numerous tools available to make the process more efficient and effective. This article delves into the best tools and resources for B2B content creation, such as keyword research tools such as SEMrush and Google Keyword …
Email marketing is an effective method of promoting B2B content. It is not only inexpensive, but it also allows for targeted messaging and provides measurable results. Creating an effective campaign, on the other hand, is critical to its success. Personalizing emails and creating catchy subject lines can entice recipients to open the email, while relevant …
The use of content to promote a business ‘s products or services to other businesses is known as B2B content marketing. B2B content marketing relies heavily on SEO (search engine optimisation). SEO is the process of optimising a website’s content in order to improve its ranking on search engines such as Google. In this article, …
B2B marketing is always changing, with new trends and techniques emerging all the time. This article will look at five key trends that will shape B2B marketing in 2023. We’ll talk about how video marketing is becoming more important, the rise of personalised content, the continued growth of social media as a B2B marketing tool, …
Regular video content for marketing has several benefits and may increase your success. Organisations embrace video marketing for good reason. Videos gain 1200% more social media shares than text and photos combined, so they can boost audience engagement. Sharing increases brand awareness and reach. Landing page videos may increase conversions by 80%. Videos can convert …
How often should you create video content for your marketing strategy? Read More »
