{"id":1019,"date":"2023-03-13T12:15:36","date_gmt":"2023-03-13T12:15:36","guid":{"rendered":"https:\/\/qboxvisuals.com\/?p=1019"},"modified":"2023-03-13T12:18:06","modified_gmt":"2023-03-13T12:18:06","slug":"what-are-the-benefits-of-b2b-content-marketing","status":"publish","type":"post","link":"https:\/\/qboxvisuals.com\/what-are-the-benefits-of-b2b-content-marketing\/","title":{"rendered":"What Are The Benefits Of B2B Content Marketing?"},"content":{"rendered":"<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Benefits of B2B Content Marketing: How it Can Help Your Business Grow\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Pau0IRFA0Jg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>B2B <a href=\"https:\/\/qboxvisuals.com\/how-to-create-engaging-content-for-small-business-content-marketing\/\">content marketing<\/a> has become an essential aspect for companies to reach out to their target audience in today&#8217;s digital marketing world. B2B content marketing entails creating valuable, informative, and engaging content that assists in attracting, engaging, and retaining customers.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Content Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/qboxvisuals.com\/what-are-the-benefits-of-b2b-content-marketing\/#Increased_Brand_Awareness\" title=\"Increased Brand Awareness\">Increased Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/qboxvisuals.com\/what-are-the-benefits-of-b2b-content-marketing\/#Improved_Search_Engine_Ranking\" title=\"Improved Search Engine Ranking\">Improved Search Engine Ranking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/qboxvisuals.com\/what-are-the-benefits-of-b2b-content-marketing\/#Increased_Engagement_on_Social_Media\" title=\"Increased Engagement on Social Media\">Increased Engagement on Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/qboxvisuals.com\/what-are-the-benefits-of-b2b-content-marketing\/#Establish_Yourself_as_a_Thought_Leader\" title=\"Establish Yourself as a Thought Leader\">Establish Yourself as a Thought Leader<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/qboxvisuals.com\/what-are-the-benefits-of-b2b-content-marketing\/#Increased_Lead_Generation\" title=\"Increased Lead Generation\">Increased Lead Generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/qboxvisuals.com\/what-are-the-benefits-of-b2b-content-marketing\/#Cost-Effective_Marketing_Strategy\" title=\"Cost-Effective Marketing Strategy\">Cost-Effective Marketing Strategy<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Here are some of the advantages of B2B content marketing that every company should be aware of:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Increased_Brand_Awareness\"><\/span>Increased Brand Awareness<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Brand awareness can be increased through B2B content marketing. You can increase your brand&#8217;s visibility and attract potential customers by consistently producing high-quality content. According to a Demand Metric report, content marketing generates three times the number of leads as traditional outbound marketing while costing 62% less.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Improved_Search_Engine_Ranking\"><\/span>Improved Search Engine Ranking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google and other search engines prefer websites with new, relevant, and informative content. B2B content marketing aids in the improvement of your website&#8217;s search engine ranking, making it easier for potential customers to find you online. Businesses that blog receive 55% more website visitors and 97% more <a href=\"https:\/\/qboxvisuals.com\/how-does-inbound-content-marketing-differ-from-outbound-marketing\/\">inbound<\/a> links, according to HubSpot.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Increased_Engagement_on_Social_Media\"><\/span>Increased Engagement on Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B2B content marketing can aid in increasing social media engagement. You can gain more followers and build a community around your brand by sharing your content on social media. According to Social Media Examiner, 87% of B2B marketers use social media as their primary content marketing tactic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Establish_Yourself_as_a_Thought_Leader\"><\/span>Establish Yourself as a Thought Leader<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B2B content marketing allows you to establish yourself as an industry thought leader. You can position your company as an expert in your field by creating and sharing informative content. This can help you gain the trust of potential customers and boost your credibility.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Increased_Lead_Generation\"><\/span>Increased Lead Generation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B2B content marketing is an efficient method of generating leads for your company. You can attract potential customers and encourage them to take action by creating content that is useful to your target audience. According to the Content Marketing Institute, 74% of businesses report that content marketing has increased the quality and quantity of their leads.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cost-Effective_Marketing_Strategy\"><\/span>Cost-Effective Marketing Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B2B content marketing is an affordable marketing strategy. Content marketing is significantly less expensive than traditional outbound marketing tactics such as television and print advertising. The Content Marketing Institute claims that content marketing costs 62% less than traditional marketing and generates three times as many leads.<\/p>\n<p>To summarise, B2B content marketing has become an essential component for businesses seeking to reach their target audience. Businesses can attract, engage, and retain customers by creating valuable, informative, and engaging content. Increased brand awareness, improved search engine ranking, increased social media engagement, establishing yourself as a thought leader, increased <a href=\"https:\/\/qboxvisuals.com\/\">lead generation<\/a>, and a cost-effective marketing strategy are all advantages of B2B content marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B content marketing has become an essential aspect for companies to reach out to their target audience in today&#8217;s digital marketing world. B2B content marketing entails creating valuable, informative, and engaging content that assists in attracting, engaging, and retaining customers. Here are some of the advantages of B2B content marketing that every company should be &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/qboxvisuals.com\/what-are-the-benefits-of-b2b-content-marketing\/\"> <span class=\"screen-reader-text\">What Are The Benefits Of B2B Content Marketing?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[2],"tags":[28,30,31,29,33,32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Are The Benefits Of B2B Content Marketing? - QboxVisuals<\/title>\n<meta name=\"description\" content=\"Discover how B2B content marketing can boost your business with increased brand awareness, lead generation, and customer engagement. Read more now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qboxvisuals.com\/what-are-the-benefits-of-b2b-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are The Benefits Of B2B Content Marketing? - QboxVisuals\" \/>\n<meta property=\"og:description\" content=\"Discover how B2B content marketing can boost your business with increased brand awareness, lead generation, and customer engagement. 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