{"id":1035,"date":"2023-03-19T15:12:46","date_gmt":"2023-03-19T15:12:46","guid":{"rendered":"https:\/\/qboxvisuals.com\/?p=1035"},"modified":"2023-03-19T15:12:46","modified_gmt":"2023-03-19T15:12:46","slug":"what-is-inbound-content-marketing","status":"publish","type":"post","link":"https:\/\/qboxvisuals.com\/what-is-inbound-content-marketing\/","title":{"rendered":"What is inbound content marketing?"},"content":{"rendered":"<h2><span class=\"ez-toc-section\" id=\"Why_inbound_content_marketing_is_important_for_businesses\"><\/span><b>Why inbound content marketing is important for businesses?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/qboxvisuals.com\/how-does-inbound-content-marketing-differ-from-outbound-marketing\/\">Inbound<\/a> <a href=\"https:\/\/qboxvisuals.com\/how-to-create-engaging-content-for-small-business-content-marketing\/\">content marketing<\/a> is a strategy in which companies create and distribute valuable content in order to attract and retain customers. This approach is becoming increasingly important as consumers are more likely to conduct online research and comparison shopping before making a purchase.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Content Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/qboxvisuals.com\/what-is-inbound-content-marketing\/#Why_inbound_content_marketing_is_important_for_businesses\" title=\"Why inbound content marketing is important for businesses?\">Why inbound content marketing is important for businesses?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/qboxvisuals.com\/what-is-inbound-content-marketing\/#How_inbound_content_marketing_differs_from_traditional_marketing_methods\" title=\"How inbound content marketing differs from traditional marketing methods?\">How inbound content marketing differs from traditional marketing methods?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/qboxvisuals.com\/what-is-inbound-content-marketing\/#The_key_elements_of_an_effective_inbound_content_marketing_strategy\" title=\"The key elements of an effective inbound content marketing strategy\">The key elements of an effective inbound content marketing strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/qboxvisuals.com\/what-is-inbound-content-marketing\/#Examples_of_successful_inbound_content_marketing_campaigns\" title=\"Examples of successful inbound content marketing campaigns\">Examples of successful inbound content marketing campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/qboxvisuals.com\/what-is-inbound-content-marketing\/#Tips_for_creating_engaging_content_that_attracts_and_retains_customers_for_inbound_marketing\" title=\"Tips for creating engaging content that attracts and retains customers for inbound marketing\">Tips for creating engaging content that attracts and retains customers for inbound marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/qboxvisuals.com\/what-is-inbound-content-marketing\/#How_to_measure_the_success_of_your_inbound_content_marketing_efforts\" title=\"How to measure the success of your inbound content marketing efforts?\">How to measure the success of your inbound content marketing efforts?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/qboxvisuals.com\/what-is-inbound-content-marketing\/#Common_mistakes_to_avoid_when_implementing_an_inbound_content_marketing_strategy\" title=\"Common mistakes to avoid when implementing an inbound content marketing strategy\">Common mistakes to avoid when implementing an inbound content marketing strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/qboxvisuals.com\/what-is-inbound-content-marketing\/#The_role_of_SEO_in_inbound_content_marketing\" title=\"The role of SEO in inbound content marketing\">The role of SEO in inbound content marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/qboxvisuals.com\/what-is-inbound-content-marketing\/#The_benefits_of_a_long-term_approach_to_inbound_content_marketing\" title=\"The benefits of a long-term approach to inbound content marketing\">The benefits of a long-term approach to inbound content marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/qboxvisuals.com\/what-is-inbound-content-marketing\/#How_to_leverage_social_media_in_your_inbound_content_marketing_strategy\" title=\"How to leverage social media in your inbound content marketing strategy?\">How to leverage social media in your inbound content marketing strategy?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">According to a Hubspot survey, companies that publish 16+ blog posts per month receive 3.5 times the traffic as those that publish 0-4 posts. Furthermore, 70% of people prefer to learn about a company through articles rather than advertisements, and 60% are inspired to seek out a product after reading about it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses can establish themselves as thought leaders in their industry, build trust with their audience, and ultimately drive more sales through inbound content marketing. Businesses can attract potential customers and nurture them into loyal customers over time by providing helpful and informative content.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_inbound_content_marketing_differs_from_traditional_marketing_methods\"><\/span><b>How inbound content marketing differs from traditional marketing methods?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Inbound content marketing differs from traditional marketing methods in that it focuses on creating useful and informative content that attracts potential customers to a company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inbound content marketing, as opposed to traditional marketing, which relies on interrupting and pushing messages to potential customers through methods such as TV ads, radio ads, and cold calling, seeks to build trust with potential customers by providing them with useful information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a HubSpot survey, businesses that prioritise inbound content marketing have a higher return on investment (ROI) than those that prioritise traditional marketing methods. According to the survey, businesses with a strong inbound content marketing strategy had a 6.16% average website conversion rate, while businesses without one had a 1.9% average conversion rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inbound content marketing is also less expensive than traditional marketing techniques. According to the same HubSpot survey, inbound leads cost 61% less than outbound leads generated through direct mail or telemarketing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_key_elements_of_an_effective_inbound_content_marketing_strategy\"><\/span><b>The key elements of an effective inbound content marketing strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To be successful, an inbound content marketing strategy should include a few essential parts. To begin, it should concentrate on producing valuable content that educates and informs the audience. According to one survey, 70% of consumers would rather learn about products through content than traditional advertisements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Second, the content should be optimised for search engines so that the target audience can easily find it. According to 53% of marketers, creating blog content is their top inbound marketing priority.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, the content should be easily shared on social media platforms. Social media is an important channel for distributing content. In fact, 54% of consumers use social media to research products, and 71% are more likely to make a purchase based on a referral from social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, the content should be tailored to the audience&#8217;s specific interests and preferences. A study found that 80% of consumers are more likely to do <a href=\"https:\/\/qboxvisuals.com\/\">business<\/a> with a company that provides personalised experiences.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Examples_of_successful_inbound_content_marketing_campaigns\"><\/span><b>Examples of successful inbound content marketing campaigns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Companies use inbound content marketing to attract and engage their target audience by creating valuable and relevant content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some statistics-backed examples of successful inbound content marketing campaigns:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>HubSpot&#8217;s &#8220;State of Inbound&#8221; Report: <\/b><span style=\"font-weight: 400;\">Since its inception in 2008, HubSpot&#8217;s annual report on the latest trends and challenges in inbound marketing has been a favourite among marketers. According to the 2021 report, 75% of marketers prioritise inbound marketing as their primary strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Moz&#8217;s &#8220;Beginner&#8217;s Guide to SEO&#8221;:<\/b><span style=\"font-weight: 400;\"> Since its release in 2013, Moz&#8217;s guide to search engine optimization (SEO) has been a popular resource for beginners. The guide has received over 3 million downloads and has assisted Moz in generating over 200,000 leads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adobe&#8217;s &#8220;CMO.com&#8221;:<\/b><span style=\"font-weight: 400;\"> Adobe&#8217;s online magazine, CMO.com, features articles, videos, and podcasts on marketing topics. The site receives over 1 million unique visitors per month and has contributed to Adobe&#8217;s position as a thought leader in the marketing industry.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>American Express&#8217;s &#8220;OPEN Forum&#8221;: <\/b><span style=\"font-weight: 400;\">American Express&#8217;s online community, OPEN Forum, provides articles and advice for small business owners. The site has over 2 million users and has assisted American Express in strengthening its relationships with small business customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Red Bull&#8217;s &#8220;Red Bull Stratos&#8221;: <\/b><span style=\"font-weight: 400;\">Felix Baumgartner&#8217;s 2012 space jump for Red Bull was a marketing event that generated massive online buzz. The live stream of the jump received over 52 million views on YouTube, assisting Red Bull in reinforcing its brand image as an innovative and daring company.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_creating_engaging_content_that_attracts_and_retains_customers_for_inbound_marketing\"><\/span><b>Tips for creating engaging content that attracts and retains customers for inbound marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some pointers to help you create content that will attract and retain customers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Know your audience:<\/b><span style=\"font-weight: 400;\"> Understand your target audience&#8217;s needs and interests so that you can create content that speaks to them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use visual aids:<\/b><span style=\"font-weight: 400;\"> Include images, videos, and other visual aids in your content to help it stand out and become more engaging.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make it informative:<\/b><span style=\"font-weight: 400;\"> Provide value by sharing information that your audience will find useful.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use storytelling: <\/b><span style=\"font-weight: 400;\">Make your content more relatable and interesting by using storytelling techniques.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimize for SEO: <\/b><span style=\"font-weight: 400;\">Optimize your content for SEO by including relevant keywords to help it rank higher in search engines.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">According to a HubSpot survey, businesses that blogged 16 or more times per month received nearly 3.5 times the traffic as businesses that blogged less than 5 times per month. According to Skyword, content with relevant images receives 94% more views than content without images.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_measure_the_success_of_your_inbound_content_marketing_efforts\"><\/span><b>How to measure the success of your inbound content marketing efforts?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Measuring the success of your inbound content marketing entails determining the effectiveness of your marketing efforts in attracting and engaging your target audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is significant because it allows you to understand what works and what doesn&#8217;t in order to optimise your marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking at website traffic is one way to gauge success. If your content is effective, it should bring more people to your website. You can track your website traffic with Google Analytics or similar tools and see how it changes over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another metric to consider is your content&#8217;s engagement rate. This includes metrics like the number of social media likes, comments, and shares, as well as the time spent on your website and the bounce rate. These metrics indicate how well your content is received by your target audience and whether they find it useful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, you should track conversions, which are the specific actions you want your audience to take after consuming your content, such as filling out a form or purchasing something. Conversion rates indicate how effective your content is at achieving your goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies that prioritise inbound marketing are four times more likely to report a higher ROI (Return on Investment) than those that prioritise outbound marketing, according to HubSpot&#8217;s State of Inbound report. Measuring the success of your inbound content marketing efforts is therefore critical for achieving a positive return on investment.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Common_mistakes_to_avoid_when_implementing_an_inbound_content_marketing_strategy\"><\/span><b>Common mistakes to avoid when implementing an inbound content marketing strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are some mistakes to avoid when trying to attract customers through content marketing. Here are some common mistakes, as well as statistics to help you understand why they should be avoided.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not Having a Plan: Many businesses dive into content marketing without a strategy. Only 39% of <a href=\"https:\/\/qboxvisuals.com\/what-are-the-benefits-of-b2b-content-marketing\/\">B2B<\/a> marketers have a documented content marketing strategy, according to the Content Marketing Institute.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focusing too Much on Promotion: Your content should provide value to your audience rather than simply promote your products or services. In fact, 67% of B2B buyers say they rely on content more than a year ago to research and make purchasing decisions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ignoring SEO: If your content isn&#8217;t optimised for search engines, it won&#8217;t be effective. In fact, 61% of marketers say their top inbound marketing priority is improving SEO and growing their organic presence.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not Measuring Results: If you aren&#8217;t tracking the outcomes of your content marketing efforts, you won&#8217;t know what is and isn&#8217;t working. Only 35% of B2B marketers track the return on investment of their content marketing programmes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By avoiding these blunders and focusing on providing valuable content that is search engine optimised, you can increase your chances of success with inbound content marketing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_role_of_SEO_in_inbound_content_marketing\"><\/span><b>The role of SEO in inbound content marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO, or Search Engine Optimization, is the process of improving a website&#8217;s visibility on search engine results pages by optimising its content (SERPs).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inbound content marketing, on the other hand, refers to the creation and distribution of valuable content in order to attract and engage a specific audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO is critical in inbound content marketing because it makes sure that the content created is visible to the intended audience. According to a HubSpot survey, 64% of marketers actively invest time in SEO. Furthermore, 61% of marketers say their top inbound marketing priority is improving SEO and growing their organic presence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When content is optimised for SEO, it becomes more discoverable by search engines and is more likely to appear on the first page of search results. This increases the likelihood of potential customers seeing the content and driving traffic to the website. According to research, the top five organic search results on Google account for 67.60% of all clicks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to ensure that the content reaches the right audience and drives traffic to the website, it is critical to incorporate SEO best practises into inbound content marketing strategies.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_benefits_of_a_long-term_approach_to_inbound_content_marketing\"><\/span><b>The benefits of a long-term approach to inbound content marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Taking a long-term approach to inbound content marketing can provide numerous benefits to a company. This entails consistently creating and sharing valuable content in order to attract and retain customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to research, businesses that have a documented content marketing strategy are more successful. The Content Marketing Institute reports that 65% of the most successful marketers have a documented strategy, compared to only 14% of the least successful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, a long-term approach to content marketing aids in the development of customer trust. According to a survey conducted by Demand Gen Report, 96% of buyers want content from industry thought leaders to help them make informed decisions. A company can establish itself as a thought leader and build trust with their audience by consistently producing valuable content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, a long-term strategy can result in more traffic and conversions. According to HubSpot, companies that publish 16+ blog posts per month receive 3.5 times the traffic and 4.5 times the leads as companies that publish 0-4 posts per month.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_leverage_social_media_in_your_inbound_content_marketing_strategy\"><\/span><b>How to leverage social media in your inbound content marketing strategy?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media can be an effective tool for promoting your content and attracting new customers. Here are some quick tips for incorporating social media into your inbound content marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To begin, determine which social media platforms your target audience is most active on. For example, if you are targeting young adults, platforms like Instagram and TikTok may be a better fit, whereas LinkedIn may be a better fit for professionals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, create a content calendar that includes both promotional posts for your content and more general posts that engage your audience and help you build your brand. According to recent statistics, 57% of marketers report that their social media content has helped them gain new customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to posting frequently, make an effort to engage with your audience by responding to comments and messages as soon as possible. This can help you gain the trust and loyalty of your followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, consider using paid social media advertising to reach a larger audience. A recent survey found that 73% of marketers include social media advertising in their overall marketing strategy.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why inbound content marketing is important for businesses? Inbound content marketing is a strategy in which companies create and distribute valuable content in order to attract and retain customers. This approach is becoming increasingly important as consumers are more likely to conduct online research and comparison shopping before making a purchase. According to a Hubspot &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/qboxvisuals.com\/what-is-inbound-content-marketing\/\"> <span class=\"screen-reader-text\">What is inbound content marketing?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[2],"tags":[35,34],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is inbound content marketing? 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