{"id":1080,"date":"2023-03-27T11:42:49","date_gmt":"2023-03-27T11:42:49","guid":{"rendered":"https:\/\/qboxvisuals.com\/?p=1080"},"modified":"2023-03-27T11:42:49","modified_gmt":"2023-03-27T11:42:49","slug":"how-can-you-use-webinars-in-b2b-content-marketing","status":"publish","type":"post","link":"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/","title":{"rendered":"How Can You Use Webinars in B2B Content Marketing?"},"content":{"rendered":"<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Using_Webinars_in_B2B_Content_Marketing\"><\/span><b>Benefits of Using Webinars in B2B Content Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Webinars can be extremely beneficial in B2B content marketing. A webinar is a type of online seminar that allows businesses to connect with potential customers while also providing useful information about their products or services. Here are some statistics that show the benefits of using webinars:<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Content Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#Benefits_of_Using_Webinars_in_B2B_Content_Marketing\" title=\"Benefits of Using Webinars in B2B Content Marketing\">Benefits of Using Webinars in B2B Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#Creating_Engaging_Webinar_Content_for_B2B_Audiences\" title=\"Creating Engaging Webinar Content for B2B Audiences\">Creating Engaging Webinar Content for B2B Audiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#Promoting_Your_B2B_Webinars_Tips_and_Best_Practices\" title=\"Promoting Your B2B Webinars: Tips and Best Practices\">Promoting Your B2B Webinars: Tips and Best Practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#Measuring_the_Success_of_B2B_Webinars_Key_Metrics_to_Track\" title=\"Measuring the Success of B2B Webinars: Key Metrics to Track\">Measuring the Success of B2B Webinars: Key Metrics to Track<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#Case_Studies_Successful_B2B_Webinar_Campaigns\" title=\"Case Studies: Successful B2B Webinar Campaigns\">Case Studies: Successful B2B Webinar Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#Integrating_Webinars_into_Your_B2B_Marketing_Funnel\" title=\"Integrating Webinars into Your B2B Marketing Funnel\">Integrating Webinars into Your B2B Marketing Funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#Building_Relationships_and_Generating_Leads_with_B2B_Webinars\" title=\"Building Relationships and Generating Leads with B2B Webinars\">Building Relationships and Generating Leads with B2B Webinars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#Overcoming_Common_Challenges_When_Hosting_B2B_Webinars\" title=\"Overcoming Common Challenges When Hosting B2B Webinars\">Overcoming Common Challenges When Hosting B2B Webinars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#Leveraging_Webinars_for_Thought_Leadership_and_Brand_Awareness\" title=\"Leveraging Webinars for Thought Leadership and Brand Awareness\">Leveraging Webinars for Thought Leadership and Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#How_to_Monetize_Your_B2B_Webinars_Tips_and_Strategies\" title=\"How to Monetize Your B2B Webinars: Tips and Strategies.\">How to Monetize Your B2B Webinars: Tips and Strategies.<\/a><\/li><\/ul><\/nav><\/div>\n\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to a study, 73% of B2B marketers and sales leaders say that webinars are the best way to generate high-quality leads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Another study found that 58% of B2B marketers use webinars as part of their content marketing strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Webinars can also help businesses establish themselves as thought leaders in their industry. In fact, 84% of B2B buyers say that they are more likely to buy from a company that produces thought leadership content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Webinars are also an inexpensive way to reach a large number of people. In contrast to in-person events, webinars do not require a physical location or travel expenses, which can save businesses a significant amount of money.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Additionally, webinars allow businesses to connect with potential customers from all over the world. This enables companies to reach a larger audience and expand their customer base.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.istockphoto.com\/id\/1219329138\/photo\/back-view-of-employee-have-online-web-conference-with-colleagues.jpg?s=612x612&amp;w=0&amp;k=20&amp;c=peTx4BaX792UWUQo-O32N5hyV2WETm9Pt_biNn0Pycg=\" alt=\"Back view of employee have online web conference with colleagues Rear view of businessman speak on web conference with diverse colleagues using laptop Webcam, male employee talk on video call with multiracial coworkers have online meeting briefing from home Webinars stock pictures, royalty-free photos &amp; images\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_Engaging_Webinar_Content_for_B2B_Audiences\"><\/span><b>Creating Engaging Webinar Content for B2B Audiences<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Creating engaging webinar content for business-to-business (B2B) audiences entails creating presentations that grab their attention and keep them engaged in the subject matter. This type of content can be difficult to create because B2B audiences are frequently more knowledgeable and discriminating than the average consumer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using interactive elements such as polls, quizzes, or Q&amp;A sessions can help ensure that your webinar content is engaging. According to an ON24 study, interactive webinars have a 70% higher retention rate than those without.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focusing on the audience&#8217;s pain points and challenges is another important aspect of creating engaging webinar content. The Content Marketing Institute reports that 58% of B2B buyers prefer content that addresses their specific pain points. You can keep the audience engaged and interested in your webinar by addressing these concerns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, it&#8217;s essential to keep the content concise and to the point. According to the same ON24 study, shorter webinars had a 47% higher attendance rate than longer webinars.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promoting_Your_B2B_Webinars_Tips_and_Best_Practices\"><\/span><b>Promoting Your B2B Webinars: Tips and Best Practices<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8220;Promoting Your B2B Webinars: Tips and Best Practices&#8221; means giving advice and suggestions on how to advertise and make your online business meetings successful. Companies gather online to discuss industry topics, new products, and other business-related matters in B2B (business-to-business) webinars.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make your webinar successful, it&#8217;s essential to promote it properly. According to a recent survey, around 75% of webinar registrations come from email marketing. So, sending out emails to your target audience is one effective way to promote your webinar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also leverage social media to reach a broader audience. Around 48% of B2B marketers use LinkedIn to promote their webinars. Other social media platforms like Twitter, Facebook, and Instagram can also help spread the word about your webinar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, partnering with industry influencers or thought leaders can also help you promote your B2B webinars. According to a study, 22% of B2B marketers partner with influencers to promote their events.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Measuring_the_Success_of_B2B_Webinars_Key_Metrics_to_Track\"><\/span><b>Measuring the Success of B2B Webinars: Key Metrics to Track<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When companies host webinars for other businesses (B2B), it&#8217;s important to track certain numbers to see if the webinar was successful. Here are some key metrics to monitor:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Attendance rate:<\/b><span style=\"font-weight: 400;\"> This is the percentage of people who registered for the webinar and actually attended. For example, if 100 people registered and 50 attended, the attendance rate is 50%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engagement rate:<\/b><span style=\"font-weight: 400;\"> This is the percentage of attendees who interacted with the webinar content in some way, such as asking questions or participating in polls. This number shows how engaged your audience was during the webinar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion rate:<\/b><span style=\"font-weight: 400;\"> This is the percentage of attendees who took a desired action, such as filling out a form or purchasing a product. This number indicates how effective the webinar was in achieving its goals.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">According to a study by ON24, the average attendance rate for B2B webinars is 44%, the average engagement rate is 52%, and the average conversion rate is 33%. However, these numbers can vary widely depending on the topic, audience, and promotion strategy of the webinar.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Case_Studies_Successful_B2B_Webinar_Campaigns\"><\/span><b>Case Studies: Successful B2B Webinar Campaigns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Case studies are examples of successful B2B (business-to-business) webinar campaigns. A webinar is an online event where people can watch and listen to presentations or discussions. B2B means the webinar is for businesses to learn from and network with each other.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These case studies show how some businesses have used webinars to achieve their goals. They might have wanted to generate more leads or raise brand awareness, for example. They were able to do this by creating engaging webinars that provided valuable information to their audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to one case study, webinars had a 19% conversion rate. This means that for every 100 people who attended the webinar, 19 of them took some kind of action, like filling out a form or making a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another case study discovered that webinars helped a company&#8217;s revenue increase by 10%. This shows that webinars can be a powerful tool for businesses to grow and reach their financial goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These case studies show how webinars can help businesses connect with their target audiences and achieve their marketing goals.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Integrating_Webinars_into_Your_B2B_Marketing_Funnel\"><\/span><b>Integrating Webinars into Your B2B Marketing Funnel<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Integrating webinars into your B2B marketing funnel means using online events to attract and convert potential customers into paying ones. Webinars can be a powerful tool for B2B marketers because they can be used to educate and engage prospects, show off your product or service, and ultimately drive sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some statistics show the effectiveness of webinars in B2B marketing. For example, according to a report by GoToWebinar, 73% of B2B marketers say webinars are the best way to get high-quality leads, and 57% of B2B marketers use webinars to get leads. Furthermore, webinars can aid in customer retention, with 77% of B2B marketers using them for customer retention and 76% for customer engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By adding webinars to your B2B marketing funnel, you can reach a larger audience, make your brand known as an authority in your industry, and, in the end, make more sales.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Building_Relationships_and_Generating_Leads_with_B2B_Webinars\"><\/span><b>Building Relationships and Generating Leads with B2B Webinars<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Building Relationships and Generating Leads with B2B Webinars is a way to create connections and opportunities with other businesses through online presentations or seminars. B2B webinars are growing in popularity because they enable businesses to reach a larger audience and provide valuable information to potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a survey conducted by the Content Marketing Institute, 58% of B2B marketers use webinars as a part of their content marketing strategy. Additionally, 79% of marketers said that webinars are effective for lead generation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through B2B webinars, businesses can showcase their expertise and establish themselves as thought leaders in their industry. By providing valuable information and answering questions, companies can build trust with potential customers and ultimately generate more leads.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Overcoming_Common_Challenges_When_Hosting_B2B_Webinars\"><\/span><b>Overcoming Common Challenges When Hosting B2B Webinars<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hosting B2B webinars can be challenging, but there are ways to overcome common obstacles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some numbers to help explain the problems and solutions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Challenge: <\/b><span style=\"font-weight: 400;\">Low attendance rates. According to a survey by ON24, only 38% of webinar registrants actually attend the event.<\/span><\/li>\n<\/ul>\n<p><b>Solution: <\/b><span style=\"font-weight: 400;\">Promote the webinar extensively through various channels, such as email marketing and social media, to increase awareness and attendance.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Challenge: <\/b><span style=\"font-weight: 400;\">Boring content. According to a survey by Adobe, 62% of webinar attendees said they tune out because the content is not interesting or relevant.<\/span><\/li>\n<\/ul>\n<p><b>Solution: <\/b><span style=\"font-weight: 400;\">Create engaging and relevant content that addresses the needs and interests of the target audience. Consider inviting guest speakers or hosting panel discussions to add variety.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Challenge: <\/b><span style=\"font-weight: 400;\">Technical difficulties. According to a survey by GoToWebinar, technical difficulties are the most common reason why attendees leave webinars early.<\/span><\/li>\n<\/ul>\n<p><b>Solution: <\/b><span style=\"font-weight: 400;\">Conduct a thorough test of the technology before the event to ensure it works properly. Prepare a backup plan in case of technical difficulties during the webinar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By addressing these challenges and implementing effective solutions, B2B webinars can be successful in engaging audiences and achieving business goals.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Leveraging_Webinars_for_Thought_Leadership_and_Brand_Awareness\"><\/span><b>Leveraging Webinars for Thought Leadership and Brand Awareness<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Using webinars to establish authority and raise awareness of a brand is becoming increasingly popular. Webinars are online events that allow people to listen to a speaker or panel discussion from the comfort of their own home or office.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Webinars provide an excellent opportunity for businesses to demonstrate their expertise on a particular topic or industry. According to a survey by the Content Marketing Institute, 57% of marketers have used webinars as a content marketing tactic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Webinars also enable companies to interact with their audience in real time, answering questions and receiving feedback. This interaction can help establish trust and build relationships with potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, webinars can be repurposed as evergreen content that can be shared on social media, company blogs, and other marketing channels. This means that even after the live event is over, the content can continue to drive traffic and leads to the business.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Monetize_Your_B2B_Webinars_Tips_and_Strategies\"><\/span><b>How to Monetize Your B2B Webinars: Tips and Strategies.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Businesses are using webinars more and more to connect with customers, share information, and promote their products or services. However, hosting a webinar can be expensive, and many businesses want to find ways to monetize them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some pointers and strategies to help you monetize your business-to-business webinars:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Charge a fee: <\/b><span style=\"font-weight: 400;\">You can charge attendees a fee to participate in your webinar. According to a survey by the Content Marketing Institute, 57% of B2B marketers charge for access to their webinars.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Offer a paid subscription:<\/b><span style=\"font-weight: 400;\"> You can offer a paid subscription to a series of webinars or access to exclusive content. This can be a great way to generate recurring revenue.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sell products or services:<\/b><span style=\"font-weight: 400;\"> Make use of your webinar to promote your products or services. According to an ON24 survey, 67% of B2B marketers promote their products or services through webinars.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Partner with other businesses:<\/b><span style=\"font-weight: 400;\"> Partnering with other businesses can help you reach a wider audience and generate more revenue. You can offer joint webinars or promote each other&#8217;s products or services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Provide sponsored content:<\/b><span style=\"font-weight: 400;\"> You can offer sponsored content in your webinar, such as sponsored presentations or advertisements. This can be a great way to generate revenue without charging attendees.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can monetize your B2B webinars and generate revenue for your business by implementing these tips and strategies.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Benefits of Using Webinars in B2B Content Marketing Webinars can be extremely beneficial in B2B content marketing. A webinar is a type of online seminar that allows businesses to connect with potential customers while also providing useful information about their products or services. Here are some statistics that show the benefits of using webinars: According &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/\"> <span class=\"screen-reader-text\">How Can You Use Webinars in B2B Content Marketing?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[2],"tags":[65,62,29,32,66,64,63],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Can You Use Webinars in B2B Content Marketing? - QboxVisuals<\/title>\n<meta name=\"description\" content=\"&quot;Discover how webinars can boost your B2B content marketing strategy. Learn how to create engaging webinars and attract potential leads. Keywords: webinars, B2B content marketing, lead generation, engagement, strategy.&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Can You Use Webinars in B2B Content Marketing? - QboxVisuals\" \/>\n<meta property=\"og:description\" content=\"&quot;Discover how webinars can boost your B2B content marketing strategy. Learn how to create engaging webinars and attract potential leads. Keywords: webinars, B2B content marketing, lead generation, engagement, strategy.&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"QboxVisuals\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/qboxvisuals\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-27T11:42:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.istockphoto.com\/id\/1219329138\/photo\/back-view-of-employee-have-online-web-conference-with-colleagues.jpg?s=612x612&amp;w=0&amp;k=20&amp;c=peTx4BaX792UWUQo-O32N5hyV2WETm9Pt_biNn0Pycg=\" \/>\n<meta name=\"author\" content=\"Piu B\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piu B\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/\"},\"author\":{\"name\":\"Piu B\",\"@id\":\"https:\/\/qboxvisuals.com\/#\/schema\/person\/809e36579395d4103668fef80617e933\"},\"headline\":\"How Can You Use Webinars in B2B Content Marketing?\",\"datePublished\":\"2023-03-27T11:42:49+00:00\",\"dateModified\":\"2023-03-27T11:42:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/\"},\"wordCount\":1762,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/qboxvisuals.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media.istockphoto.com\/id\/1219329138\/photo\/back-view-of-employee-have-online-web-conference-with-colleagues.jpg?s=612x612&amp;w=0&amp;k=20&amp;c=peTx4BaX792UWUQo-O32N5hyV2WETm9Pt_biNn0Pycg=\",\"keywords\":[\"audience engagement\",\"B2B marketing\",\"content marketing\",\"lead generation\",\"marketing strategy.\",\"online events\",\"webinars\"],\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/\",\"url\":\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/\",\"name\":\"How Can You Use Webinars in B2B Content Marketing? - QboxVisuals\",\"isPartOf\":{\"@id\":\"https:\/\/qboxvisuals.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media.istockphoto.com\/id\/1219329138\/photo\/back-view-of-employee-have-online-web-conference-with-colleagues.jpg?s=612x612&amp;w=0&amp;k=20&amp;c=peTx4BaX792UWUQo-O32N5hyV2WETm9Pt_biNn0Pycg=\",\"datePublished\":\"2023-03-27T11:42:49+00:00\",\"dateModified\":\"2023-03-27T11:42:49+00:00\",\"description\":\"\\\"Discover how webinars can boost your B2B content marketing strategy. Learn how to create engaging webinars and attract potential leads. Keywords: webinars, B2B content marketing, lead generation, engagement, strategy.\\\"\",\"breadcrumb\":{\"@id\":\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#primaryimage\",\"url\":\"https:\/\/media.istockphoto.com\/id\/1219329138\/photo\/back-view-of-employee-have-online-web-conference-with-colleagues.jpg?s=612x612&amp;w=0&amp;k=20&amp;c=peTx4BaX792UWUQo-O32N5hyV2WETm9Pt_biNn0Pycg=\",\"contentUrl\":\"https:\/\/media.istockphoto.com\/id\/1219329138\/photo\/back-view-of-employee-have-online-web-conference-with-colleagues.jpg?s=612x612&amp;w=0&amp;k=20&amp;c=peTx4BaX792UWUQo-O32N5hyV2WETm9Pt_biNn0Pycg=\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/qboxvisuals.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Can You Use Webinars in B2B Content Marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/qboxvisuals.com\/#website\",\"url\":\"https:\/\/qboxvisuals.com\/\",\"name\":\"QboxVisuals\",\"description\":\"Video Production Company in Kolkata,India\",\"publisher\":{\"@id\":\"https:\/\/qboxvisuals.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/qboxvisuals.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/qboxvisuals.com\/#organization\",\"name\":\"QboxVisuals\",\"url\":\"https:\/\/qboxvisuals.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/qboxvisuals.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/qboxvisuals.com\/wp-content\/uploads\/2022\/12\/cropped-qbox-logo.jpg\",\"contentUrl\":\"https:\/\/qboxvisuals.com\/wp-content\/uploads\/2022\/12\/cropped-qbox-logo.jpg\",\"width\":751,\"height\":409,\"caption\":\"QboxVisuals\"},\"image\":{\"@id\":\"https:\/\/qboxvisuals.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/qboxvisuals\/\",\"https:\/\/www.youtube.com\/c\/QboxVisuals\/videos\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/qboxvisuals.com\/#\/schema\/person\/809e36579395d4103668fef80617e933\",\"name\":\"Piu B\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/qboxvisuals.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6f32b329a55c725edae0bf5748ff4092?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6f32b329a55c725edae0bf5748ff4092?s=96&d=mm&r=g\",\"caption\":\"Piu B\"},\"url\":\"https:\/\/qboxvisuals.com\/author\/piu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Can You Use Webinars in B2B Content Marketing? - QboxVisuals","description":"\"Discover how webinars can boost your B2B content marketing strategy. Learn how to create engaging webinars and attract potential leads. Keywords: webinars, B2B content marketing, lead generation, engagement, strategy.\"","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/","og_locale":"en_US","og_type":"article","og_title":"How Can You Use Webinars in B2B Content Marketing? - QboxVisuals","og_description":"\"Discover how webinars can boost your B2B content marketing strategy. Learn how to create engaging webinars and attract potential leads. Keywords: webinars, B2B content marketing, lead generation, engagement, strategy.\"","og_url":"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/","og_site_name":"QboxVisuals","article_publisher":"https:\/\/www.facebook.com\/qboxvisuals\/","article_published_time":"2023-03-27T11:42:49+00:00","og_image":[{"url":"https:\/\/media.istockphoto.com\/id\/1219329138\/photo\/back-view-of-employee-have-online-web-conference-with-colleagues.jpg?s=612x612&amp;w=0&amp;k=20&amp;c=peTx4BaX792UWUQo-O32N5hyV2WETm9Pt_biNn0Pycg="}],"author":"Piu B","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Piu B","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#article","isPartOf":{"@id":"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/"},"author":{"name":"Piu B","@id":"https:\/\/qboxvisuals.com\/#\/schema\/person\/809e36579395d4103668fef80617e933"},"headline":"How Can You Use Webinars in B2B Content Marketing?","datePublished":"2023-03-27T11:42:49+00:00","dateModified":"2023-03-27T11:42:49+00:00","mainEntityOfPage":{"@id":"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/"},"wordCount":1762,"commentCount":0,"publisher":{"@id":"https:\/\/qboxvisuals.com\/#organization"},"image":{"@id":"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/media.istockphoto.com\/id\/1219329138\/photo\/back-view-of-employee-have-online-web-conference-with-colleagues.jpg?s=612x612&amp;w=0&amp;k=20&amp;c=peTx4BaX792UWUQo-O32N5hyV2WETm9Pt_biNn0Pycg=","keywords":["audience engagement","B2B marketing","content marketing","lead generation","marketing strategy.","online events","webinars"],"articleSection":["Content Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/","url":"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/","name":"How Can You Use Webinars in B2B Content Marketing? - QboxVisuals","isPartOf":{"@id":"https:\/\/qboxvisuals.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#primaryimage"},"image":{"@id":"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/media.istockphoto.com\/id\/1219329138\/photo\/back-view-of-employee-have-online-web-conference-with-colleagues.jpg?s=612x612&amp;w=0&amp;k=20&amp;c=peTx4BaX792UWUQo-O32N5hyV2WETm9Pt_biNn0Pycg=","datePublished":"2023-03-27T11:42:49+00:00","dateModified":"2023-03-27T11:42:49+00:00","description":"\"Discover how webinars can boost your B2B content marketing strategy. Learn how to create engaging webinars and attract potential leads. Keywords: webinars, B2B content marketing, lead generation, engagement, strategy.\"","breadcrumb":{"@id":"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#primaryimage","url":"https:\/\/media.istockphoto.com\/id\/1219329138\/photo\/back-view-of-employee-have-online-web-conference-with-colleagues.jpg?s=612x612&amp;w=0&amp;k=20&amp;c=peTx4BaX792UWUQo-O32N5hyV2WETm9Pt_biNn0Pycg=","contentUrl":"https:\/\/media.istockphoto.com\/id\/1219329138\/photo\/back-view-of-employee-have-online-web-conference-with-colleagues.jpg?s=612x612&amp;w=0&amp;k=20&amp;c=peTx4BaX792UWUQo-O32N5hyV2WETm9Pt_biNn0Pycg="},{"@type":"BreadcrumbList","@id":"https:\/\/qboxvisuals.com\/how-can-you-use-webinars-in-b2b-content-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qboxvisuals.com\/"},{"@type":"ListItem","position":2,"name":"How Can You Use Webinars in B2B Content Marketing?"}]},{"@type":"WebSite","@id":"https:\/\/qboxvisuals.com\/#website","url":"https:\/\/qboxvisuals.com\/","name":"QboxVisuals","description":"Video Production Company in Kolkata,India","publisher":{"@id":"https:\/\/qboxvisuals.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qboxvisuals.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/qboxvisuals.com\/#organization","name":"QboxVisuals","url":"https:\/\/qboxvisuals.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qboxvisuals.com\/#\/schema\/logo\/image\/","url":"https:\/\/qboxvisuals.com\/wp-content\/uploads\/2022\/12\/cropped-qbox-logo.jpg","contentUrl":"https:\/\/qboxvisuals.com\/wp-content\/uploads\/2022\/12\/cropped-qbox-logo.jpg","width":751,"height":409,"caption":"QboxVisuals"},"image":{"@id":"https:\/\/qboxvisuals.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/qboxvisuals\/","https:\/\/www.youtube.com\/c\/QboxVisuals\/videos"]},{"@type":"Person","@id":"https:\/\/qboxvisuals.com\/#\/schema\/person\/809e36579395d4103668fef80617e933","name":"Piu B","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qboxvisuals.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6f32b329a55c725edae0bf5748ff4092?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6f32b329a55c725edae0bf5748ff4092?s=96&d=mm&r=g","caption":"Piu B"},"url":"https:\/\/qboxvisuals.com\/author\/piu\/"}]}},"_links":{"self":[{"href":"https:\/\/qboxvisuals.com\/wp-json\/wp\/v2\/posts\/1080"}],"collection":[{"href":"https:\/\/qboxvisuals.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qboxvisuals.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qboxvisuals.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qboxvisuals.com\/wp-json\/wp\/v2\/comments?post=1080"}],"version-history":[{"count":1,"href":"https:\/\/qboxvisuals.com\/wp-json\/wp\/v2\/posts\/1080\/revisions"}],"predecessor-version":[{"id":1081,"href":"https:\/\/qboxvisuals.com\/wp-json\/wp\/v2\/posts\/1080\/revisions\/1081"}],"wp:attachment":[{"href":"https:\/\/qboxvisuals.com\/wp-json\/wp\/v2\/media?parent=1080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qboxvisuals.com\/wp-json\/wp\/v2\/categories?post=1080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qboxvisuals.com\/wp-json\/wp\/v2\/tags?post=1080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}