{"id":909,"date":"2023-02-08T08:10:05","date_gmt":"2023-02-08T08:10:05","guid":{"rendered":"https:\/\/qboxvisuals.com\/?p=909"},"modified":"2023-02-08T08:16:26","modified_gmt":"2023-02-08T08:16:26","slug":"what-are-the-4-steps-of-content-strategy","status":"publish","type":"post","link":"https:\/\/qboxvisuals.com\/what-are-the-4-steps-of-content-strategy\/","title":{"rendered":"What are the 4 steps of content strategy?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"909\" class=\"elementor elementor-909\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-667f9b5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"667f9b5a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4469cadd\" data-id=\"4469cadd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5749640d elementor-widget elementor-widget-heading\" data-id=\"5749640d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">What are the 4 steps of content strategy?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ffad87 elementor-widget elementor-widget-text-editor\" data-id=\"47ffad87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">The four steps of content strategy are:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Discovery: <\/b><span style=\"font-weight: 400;\">Define your goals, target audience, and evaluate your current content and resources.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Planning:<\/b><span style=\"font-weight: 400;\"> Research your audience&#8217;s needs and interests, determine the type and format of content to create, and develop a content calendar and editorial plan.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creation:<\/b><span style=\"font-weight: 400;\"> Develop high-quality, relevant, and engaging content that aligns with your content strategy and goals.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Measurement and Optimization:<\/b><span style=\"font-weight: 400;\"> Use analytics tools to measure the effectiveness of your content and continuously optimize your strategy to achieve better results.<\/span><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f710fa1 elementor-widget elementor-widget-table-of-contents\" data-id=\"4f710fa1\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.9.2 - 21-12-2022 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#a4afb7);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#a4afb7)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color)}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#c2cbd2;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-left:var(--nested-list-indent,1em)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-right:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-right:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30eb4bdd elementor-widget elementor-widget-heading\" data-id=\"30eb4bdd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Defining Content Marketing Goals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0cb353 elementor-widget elementor-widget-text-editor\" data-id=\"f0cb353\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Identifying Business Objectives: <\/b><span style=\"font-weight: 400;\">&#8220;Identifying Business Objectives&#8221; is a sub-step within the &#8220;Defining <a href=\"https:\/\/qboxvisuals.com\/how-to-create-engaging-content-for-small-business-content-marketing\/\">Content Marketing<\/a> Goals&#8221; step of a content strategy. <\/span><\/p><p><span style=\"font-weight: 400;\">This step involves identifying the specific business outcomes you hope to achieve through your content <a href=\"https:\/\/qboxvisuals.com\/how-does-inbound-content-marketing-differ-from-outbound-marketing\/\">marketing<\/a> efforts. <\/span><\/p><p><span style=\"font-weight: 400;\">This could include goals such as increasing website traffic, boosting conversions, establishing thought leadership, or improving customer engagement. <\/span><\/p><p><span style=\"font-weight: 400;\">By defining these objectives, you can ensure that your content aligns with your overall business goals and objectives, and helps you measure the success of your content marketing efforts.<\/span><\/p><p><b>Setting Measurable KPIs : <\/b><span style=\"font-weight: 400;\">&#8220;Setting Measurable KPIs&#8221; is another sub-step within the &#8220;Defining Content Marketing Goals&#8221; step of a content strategy. KPI stands for Key Performance Indicator, and it refers to a metric used to measure the success of a specific goal or objective. <\/span><\/p><p><span style=\"font-weight: 400;\">In the context of content marketing, KPIs could include metrics such as website traffic, conversions, social media engagement, email open rates, and many others. <\/span><\/p><p><span style=\"font-weight: 400;\">By setting measurable KPIs, you can track the progress of your content marketing efforts and make data-driven decisions to optimize your strategy. <\/span><\/p><p><span style=\"font-weight: 400;\">This step is critical in ensuring that your content marketing is aligned with your business objectives and that you have a way to measure its impact and success.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2665a4cb elementor-widget elementor-widget-heading\" data-id=\"2665a4cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understanding Your Target Audience<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5938c5fb elementor-widget elementor-widget-text-editor\" data-id=\"5938c5fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Demographic Analysis : <\/b><span style=\"font-weight: 400;\">&#8220;Demographic Analysis&#8221; is a sub-step within the &#8220;Understanding Your Target Audience&#8221; step of a content strategy. This step involves gathering data on the demographic characteristics of your target audience, such as age, gender, education, income, location, etc. <\/span><\/p><p><span style=\"font-weight: 400;\">This information can help you understand your audience&#8217;s needs, interests, and behavior, and create content that is more relevant and engaging to them. Demographic analysis can be performed using a variety of sources, such as customer data, market research, and analytics tools. <\/span><\/p><p><span style=\"font-weight: 400;\">By understanding your audience&#8217;s demographics, you can develop a content strategy that resonates with them and helps you achieve your business goals.<\/span><\/p><p><b>Buyer Personas : <\/b><span style=\"font-weight: 400;\">&#8220;Buyer Personas&#8221; is another sub-step within the &#8220;Understanding Your Target Audience&#8221; step of a content strategy. A buyer persona is a fictional representation of your ideal customer based on real data and market research. <\/span><\/p><p><span style=\"font-weight: 400;\">It includes information on the demographic, psychographic, and behavioral characteristics of your target audience, as well as their pain points, goals, and motivations. Creating buyer personas helps you understand your target audience on a deeper level and create content that resonates with them. <\/span><\/p><p><span style=\"font-weight: 400;\">When developing a content strategy, it&#8217;s important to have a clear understanding of your target audience&#8217;s needs, interests, and behavior, and using buyer personas can be a helpful tool in achieving this. <\/span><\/p><p><span style=\"font-weight: 400;\">By aligning your content with your buyer personas, you can ensure that your content is more relevant, engaging, and effective in achieving your business goals.<\/span><\/p><p><b>Audience Segmentation : <\/b><span style=\"font-weight: 400;\">&#8220;Audience Segmentation&#8221; is another sub-step within the &#8220;Understanding Your Target Audience&#8221; step of a content strategy. It involves dividing your target audience into smaller groups based on specific characteristics, such as demographics, behavior, and preferences. <\/span><\/p><p><span style=\"font-weight: 400;\">This allows you to tailor your content to the specific needs and interests of each group, and make your content more relevant and effective. Audience segmentation can be performed using a variety of methods, such as demographic analysis, market research, and customer data. <\/span><\/p><p><span style=\"font-weight: 400;\">By segmenting your audience, you can ensure that your content resonates with each group and helps you achieve your business goals. <\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, audience segmentation can also help you optimize your content distribution and improve the overall impact of your content marketing efforts.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-781056db elementor-widget elementor-widget-heading\" data-id=\"781056db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Developing a Content Plan<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25c91b8e elementor-widget elementor-widget-text-editor\" data-id=\"25c91b8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Content Types and Formats : <\/b><span style=\"font-weight: 400;\">&#8220;Content Types and Formats&#8221; is a sub-step within the &#8220;Developing a Content Plan&#8221; step of a content strategy. It involves deciding on the types and formats of content you will create and distribute to achieve your content marketing goals. There are many different types of content, such as blog posts, infographics, videos, podcasts, and many others. <\/span><\/p><p><span style=\"font-weight: 400;\">The format you choose will depend on your target audience, goals, and resources. Additionally, it&#8217;s important to consider the distribution channels you plan to use, as different formats are better suited for different channels. <\/span><\/p><p><span style=\"font-weight: 400;\">By deciding on the types and formats of content you will create, you can ensure that your content resonates with your target audience and helps you achieve your business goals.<\/span><\/p><p><b>Content Calendars and Scheduling : <\/b><span style=\"font-weight: 400;\">&#8220;Content Calendars and Scheduling&#8221; is another sub-step within the &#8220;Developing a Content Plan&#8221; step of a content strategy. It involves creating a content calendar that outlines the types of content you will create, when they will be published, and on which channels. <\/span><\/p><p><span style=\"font-weight: 400;\">A content calendar helps you stay organized and ensure that your content is consistent and aligned with your business goals. It also helps you plan ahead and make the most of opportunities and events related to your industry or business.<\/span><\/p><p><span style=\"font-weight: 400;\"> Additionally, having a content calendar allows you to be more strategic in your content creation and distribution efforts, and helps you avoid scrambling to create content at the last minute. <\/span><\/p><p><span style=\"font-weight: 400;\">By having a content calendar and scheduling your content, you can ensure that your content marketing efforts are consistent and effective in achieving your business goals.<\/span><\/p><p><b>Distribution Channels : <\/b><span style=\"font-weight: 400;\">&#8220;Distribution Channels&#8221; is another sub-step within the &#8220;Developing a Content Plan&#8221; step of a content strategy. It involves deciding on the channels you will use to distribute your content to your target audience. There are many different distribution channels, such as your website, social media, email, and many others. <\/span><\/p><p><span style=\"font-weight: 400;\">The channels you choose will depend on your target audience, goals, and resources. It&#8217;s important to choose channels that are most effective in reaching your target audience and that align with your business objectives. <\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, it&#8217;s also important to consider the format of your content and the distribution channels that are best suited for each format. <\/span><\/p><p><span style=\"font-weight: 400;\">By deciding on the distribution channels you will use, you can ensure that your content is effectively reaching your target audience and helping you achieve your business goals.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fef2fc4 elementor-widget elementor-widget-heading\" data-id=\"fef2fc4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Measuring Content Effectiveness<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7629d2a4 elementor-widget elementor-widget-text-editor\" data-id=\"7629d2a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Analytics and Metrics : <\/b><span style=\"font-weight: 400;\">&#8220;Analytics and Metrics&#8221; is the final step of a content strategy. It involves measuring the success of your content marketing efforts and using the insights gained to improve your content strategy continually. This step involves using analytics tools to track key metrics, such as website traffic, engagement, conversion rates, and many others. <\/span><\/p><p><span style=\"font-weight: 400;\">By regularly analyzing your content marketing performance, you can understand what is working well and what can be improved. Additionally, it&#8217;s important to regularly review your goals and KPIs to ensure that your content strategy is aligned with your business objectives. <\/span><\/p><p><span style=\"font-weight: 400;\">You can make data-driven decisions using analytics and metrics that will help you continuously improve your content strategy and achieve your business goals.<\/span><\/p><p><b>Performance Tracking : <\/b><span style=\"font-weight: 400;\">&#8220;Performance Tracking&#8221; is a sub-step within the &#8220;Analytics and Metrics&#8221; step of a content strategy. It involves regularly monitoring and measuring the performance of your content to understand its impact and make data-driven decisions. <\/span><\/p><p><span style=\"font-weight: 400;\">Performance tracking helps you identify which pieces of content are resonating with your target audience and which are not, so that you can make improvements and optimize your content for better results. <\/span><\/p><p><span style=\"font-weight: 400;\">This step involves using analytics tools to track key metrics, such as website traffic, engagement, conversion rates, and many others. By regularly tracking performance, you can ensure that your content strategy is aligned with your business objectives and is effectively achieving your goals. <\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, performance tracking allows you to identify trends, opportunities, and areas for improvement, so that you can continually optimize your content strategy for better results.<\/span><\/p><p><b>Data-Driven Optimization : <\/b><span style=\"font-weight: 400;\">&#8220;Data-Driven Optimization&#8221; is a sub-step within the &#8220;Analytics and Metrics&#8221; step of a content strategy. <\/span><\/p><p><span style=\"font-weight: 400;\">It involves using the insights gained from performance tracking to make data-driven decisions and continually improve your content strategy. This step involves regularly reviewing your performance metrics, identifying areas for improvement, and making changes to your content plan, distribution channels, and other elements of your strategy. <\/span><\/p><p><span style=\"font-weight: 400;\">By being data-driven in your optimization efforts, you can ensure that your content strategy is effective and aligned with your business objectives. <\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, data-driven optimization allows you to make continuous improvements to your content strategy and increase its impact over time. <\/span><\/p><p><span style=\"font-weight: 400;\">By regularly analyzing your performance data and making data-driven decisions, you can continually optimize your content strategy for better results.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a433c2 elementor-widget elementor-widget-heading\" data-id=\"71a433c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">related posts<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c9a9a37 elementor-grid-2 elementor-posts--thumbnail-none elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"2c9a9a37\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/qboxvisuals.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-posts.min.css\">\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1697 post type-post status-publish format-standard hentry category-content-marketing\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/qboxvisuals.com\/list-of-all-categories-in-the-kindle-store\/\" >\n\t\t\t\tList of All Categories in the Kindle Store\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1661 post type-post status-publish format-standard hentry category-content-marketing\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/qboxvisuals.com\/how-to-use-video-for-event-marketing-strategies\/\" >\n\t\t\t\tHow to Use Video Content Marketing for Event Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1658 post type-post status-publish format-standard hentry category-content-marketing tag-blog-posts tag-content-marketing tag-content-repurposing tag-infographics tag-podcasts tag-reach tag-roi tag-seo tag-social-media tag-videos tag-webinars\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/qboxvisuals.com\/how-to-repurpose-content-maximize-reach-roi\/\" >\n\t\t\t\tHow to Repurpose Content to Maximize Reach and ROI\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1644 post type-post status-publish format-standard hentry category-content-marketing tag-audience-engagement tag-blogging-tips tag-brand-awareness tag-content-creation-ideas tag-content-planning tag-marketing-strategy tag-online-presence tag-seo-best-practices tag-small-business-marketing tag-social-media-promotion\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/qboxvisuals.com\/how-to-create-an-effective-content-marketing-strategy-for-your-small-business\/\" >\n\t\t\t\tHow to Develop a Content Marketing Strategy for Your Small Business?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1642 post type-post status-publish format-standard hentry category-content-marketing tag-content-marketing-approach-india tag-content-marketing-examples-india tag-content-marketing-india tag-content-marketing-strategies-india tag-successful-content-marketing-india\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/qboxvisuals.com\/how-to-leverage-content-partnerships-and-collaborations-for-small-businesses\/\" >\n\t\t\t\tHow to Leverage Content Partnerships and Collaborations for Small Businesses\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1354 post type-post status-publish format-standard hentry category-content-marketing\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/qboxvisuals.com\/how-to-develop-a-content-marketing-strategy-for-your-small-business\/\" >\n\t\t\t\tHow to Develop a Content Marketing Strategy for Your Small Business\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-240a467e elementor-widget elementor-widget-heading\" data-id=\"240a467e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">need help? ask us<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What are the 4 steps of content strategy? The four steps of content strategy are: Discovery: Define your goals, target audience, and evaluate your current<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are the 4 steps of content strategy? - QboxVisuals<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qboxvisuals.com\/what-are-the-4-steps-of-content-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are the 4 steps of content strategy? - QboxVisuals\" \/>\n<meta property=\"og:description\" content=\"What are the 4 steps of content strategy? The four steps of content strategy are: Discovery: Define your goals, target audience, and evaluate your current\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qboxvisuals.com\/what-are-the-4-steps-of-content-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"QboxVisuals\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/qboxvisuals\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-08T08:10:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-08T08:16:26+00:00\" \/>\n<meta name=\"author\" content=\"Piu B\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piu B\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qboxvisuals.com\/what-are-the-4-steps-of-content-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qboxvisuals.com\/what-are-the-4-steps-of-content-strategy\/\"},\"author\":{\"name\":\"Piu B\",\"@id\":\"https:\/\/qboxvisuals.com\/#\/schema\/person\/809e36579395d4103668fef80617e933\"},\"headline\":\"What are the 4 steps of content strategy?\",\"datePublished\":\"2023-02-08T08:10:05+00:00\",\"dateModified\":\"2023-02-08T08:16:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qboxvisuals.com\/what-are-the-4-steps-of-content-strategy\/\"},\"wordCount\":1461,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/qboxvisuals.com\/#organization\"},\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qboxvisuals.com\/what-are-the-4-steps-of-content-strategy\/\",\"url\":\"https:\/\/qboxvisuals.com\/what-are-the-4-steps-of-content-strategy\/\",\"name\":\"What are the 4 steps of content strategy? - QboxVisuals\",\"isPartOf\":{\"@id\":\"https:\/\/qboxvisuals.com\/#website\"},\"datePublished\":\"2023-02-08T08:10:05+00:00\",\"dateModified\":\"2023-02-08T08:16:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/qboxvisuals.com\/what-are-the-4-steps-of-content-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/qboxvisuals.com\/what-are-the-4-steps-of-content-strategy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/qboxvisuals.com\/what-are-the-4-steps-of-content-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/qboxvisuals.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What are the 4 steps of content strategy?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/qboxvisuals.com\/#website\",\"url\":\"https:\/\/qboxvisuals.com\/\",\"name\":\"QboxVisuals\",\"description\":\"Video Production Company in Kolkata,India\",\"publisher\":{\"@id\":\"https:\/\/qboxvisuals.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/qboxvisuals.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/qboxvisuals.com\/#organization\",\"name\":\"QboxVisuals\",\"url\":\"https:\/\/qboxvisuals.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/qboxvisuals.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/qboxvisuals.com\/wp-content\/uploads\/2022\/12\/cropped-qbox-logo.jpg\",\"contentUrl\":\"https:\/\/qboxvisuals.com\/wp-content\/uploads\/2022\/12\/cropped-qbox-logo.jpg\",\"width\":751,\"height\":409,\"caption\":\"QboxVisuals\"},\"image\":{\"@id\":\"https:\/\/qboxvisuals.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/qboxvisuals\/\",\"https:\/\/www.youtube.com\/c\/QboxVisuals\/videos\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/qboxvisuals.com\/#\/schema\/person\/809e36579395d4103668fef80617e933\",\"name\":\"Piu B\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/qboxvisuals.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6f32b329a55c725edae0bf5748ff4092?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6f32b329a55c725edae0bf5748ff4092?s=96&d=mm&r=g\",\"caption\":\"Piu B\"},\"url\":\"https:\/\/qboxvisuals.com\/author\/piu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What are the 4 steps of content strategy? - QboxVisuals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qboxvisuals.com\/what-are-the-4-steps-of-content-strategy\/","og_locale":"en_US","og_type":"article","og_title":"What are the 4 steps of content strategy? - QboxVisuals","og_description":"What are the 4 steps of content strategy? The four steps of content strategy are: Discovery: Define your goals, target audience, and evaluate your current","og_url":"https:\/\/qboxvisuals.com\/what-are-the-4-steps-of-content-strategy\/","og_site_name":"QboxVisuals","article_publisher":"https:\/\/www.facebook.com\/qboxvisuals\/","article_published_time":"2023-02-08T08:10:05+00:00","article_modified_time":"2023-02-08T08:16:26+00:00","author":"Piu B","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Piu B","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qboxvisuals.com\/what-are-the-4-steps-of-content-strategy\/#article","isPartOf":{"@id":"https:\/\/qboxvisuals.com\/what-are-the-4-steps-of-content-strategy\/"},"author":{"name":"Piu B","@id":"https:\/\/qboxvisuals.com\/#\/schema\/person\/809e36579395d4103668fef80617e933"},"headline":"What are the 4 steps of content strategy?","datePublished":"2023-02-08T08:10:05+00:00","dateModified":"2023-02-08T08:16:26+00:00","mainEntityOfPage":{"@id":"https:\/\/qboxvisuals.com\/what-are-the-4-steps-of-content-strategy\/"},"wordCount":1461,"commentCount":0,"publisher":{"@id":"https:\/\/qboxvisuals.com\/#organization"},"articleSection":["Content Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/qboxvisuals.com\/what-are-the-4-steps-of-content-strategy\/","url":"https:\/\/qboxvisuals.com\/what-are-the-4-steps-of-content-strategy\/","name":"What are the 4 steps of content strategy? - QboxVisuals","isPartOf":{"@id":"https:\/\/qboxvisuals.com\/#website"},"datePublished":"2023-02-08T08:10:05+00:00","dateModified":"2023-02-08T08:16:26+00:00","breadcrumb":{"@id":"https:\/\/qboxvisuals.com\/what-are-the-4-steps-of-content-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qboxvisuals.com\/what-are-the-4-steps-of-content-strategy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/qboxvisuals.com\/what-are-the-4-steps-of-content-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qboxvisuals.com\/"},{"@type":"ListItem","position":2,"name":"What are the 4 steps of content strategy?"}]},{"@type":"WebSite","@id":"https:\/\/qboxvisuals.com\/#website","url":"https:\/\/qboxvisuals.com\/","name":"QboxVisuals","description":"Video Production Company in Kolkata,India","publisher":{"@id":"https:\/\/qboxvisuals.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qboxvisuals.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/qboxvisuals.com\/#organization","name":"QboxVisuals","url":"https:\/\/qboxvisuals.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qboxvisuals.com\/#\/schema\/logo\/image\/","url":"https:\/\/qboxvisuals.com\/wp-content\/uploads\/2022\/12\/cropped-qbox-logo.jpg","contentUrl":"https:\/\/qboxvisuals.com\/wp-content\/uploads\/2022\/12\/cropped-qbox-logo.jpg","width":751,"height":409,"caption":"QboxVisuals"},"image":{"@id":"https:\/\/qboxvisuals.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/qboxvisuals\/","https:\/\/www.youtube.com\/c\/QboxVisuals\/videos"]},{"@type":"Person","@id":"https:\/\/qboxvisuals.com\/#\/schema\/person\/809e36579395d4103668fef80617e933","name":"Piu B","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qboxvisuals.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6f32b329a55c725edae0bf5748ff4092?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6f32b329a55c725edae0bf5748ff4092?s=96&d=mm&r=g","caption":"Piu B"},"url":"https:\/\/qboxvisuals.com\/author\/piu\/"}]}},"_links":{"self":[{"href":"https:\/\/qboxvisuals.com\/wp-json\/wp\/v2\/posts\/909"}],"collection":[{"href":"https:\/\/qboxvisuals.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qboxvisuals.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qboxvisuals.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qboxvisuals.com\/wp-json\/wp\/v2\/comments?post=909"}],"version-history":[{"count":7,"href":"https:\/\/qboxvisuals.com\/wp-json\/wp\/v2\/posts\/909\/revisions"}],"predecessor-version":[{"id":917,"href":"https:\/\/qboxvisuals.com\/wp-json\/wp\/v2\/posts\/909\/revisions\/917"}],"wp:attachment":[{"href":"https:\/\/qboxvisuals.com\/wp-json\/wp\/v2\/media?parent=909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qboxvisuals.com\/wp-json\/wp\/v2\/categories?post=909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qboxvisuals.com\/wp-json\/wp\/v2\/tags?post=909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}