{"id":933,"date":"2023-02-10T20:38:21","date_gmt":"2023-02-10T20:38:21","guid":{"rendered":"https:\/\/qboxvisuals.com\/?p=933"},"modified":"2023-02-10T20:38:40","modified_gmt":"2023-02-10T20:38:40","slug":"b2b-content-marketing-best-practices-and-examples","status":"publish","type":"post","link":"https:\/\/qboxvisuals.com\/b2b-content-marketing-best-practices-and-examples\/","title":{"rendered":"B2B Content Marketing: Definition, Channels, Best Practices, and Examples"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/qboxvisuals.com\/what-are-the-benefits-of-b2b-content-marketing\/\">B2B<\/a> <a href=\"https:\/\/qboxvisuals.com\/how-to-create-engaging-content-for-small-business-content-marketing\/\">content marketing<\/a> is the process of making and sharing useful and relevant content to attract and keep a target audience and, ultimately, to get customers to do something that makes money for the business. In B2B marketing, most of the time the target audience is other businesses, not consumers.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Content Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/qboxvisuals.com\/b2b-content-marketing-best-practices-and-examples\/#What_Does_B2B_Content_Marketing_Mean\" title=\"What Does B2B Content Marketing Mean?\">What Does B2B Content Marketing Mean?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/qboxvisuals.com\/b2b-content-marketing-best-practices-and-examples\/#Ways_to_get_B2B_content_to_people\" title=\"Ways to get B2B content to people\">Ways to get B2B content to people<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/qboxvisuals.com\/b2b-content-marketing-best-practices-and-examples\/#Best_practises_for_making_B2B_content_that_works\" title=\"Best practises for making B2B content that works\">Best practises for making B2B content that works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/qboxvisuals.com\/b2b-content-marketing-best-practices-and-examples\/#Content_marketing_that_works_well_for_B2B\" title=\"Content marketing that works well for B2B\">Content marketing that works well for B2B<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">In this article, we&#8217;ll talk about what B2B content marketing is, how it&#8217;s different from other types of marketing, the best ways to make content that works, and some examples of successful B2B content marketing campaigns.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Does_B2B_Content_Marketing_Mean\"><\/span><span style=\"font-weight: 400;\">What Does B2B Content Marketing Mean?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B2B content marketing is the process of making and sharing valuable and relevant content to attract and keep a target audience, with the end goal of getting customers to do something that makes money for the business. The content can come in many different forms, such as blog posts, white papers, eBooks, case studies, videos, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For B2B content marketing to work, you need to make content that is useful and relevant to your target audience. This can be done by talking about industry trends, giving tips and advice, or showing how your products or services have helped other people.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ways_to_get_B2B_content_to_people\"><\/span><span style=\"font-weight: 400;\">Ways to get B2B content to people<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are many ways to get B2B content out there, such as:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Weblog and website<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Social media<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Email marketing<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Live events and webinars<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Events and trade shows<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When choosing the channels for your B2B content marketing campaign, you should think about your target audience&#8217;s needs and preferences. For example, if the people you want to reach are active on social media, you may want to put most of your efforts there.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_practises_for_making_B2B_content_that_works\"><\/span><span style=\"font-weight: 400;\">Best practises for making B2B content that works<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It&#8217;s important to follow these best practises when making B2B content that works:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Know who you&#8217;re writing for: To make content that resonates with your audience, you need to know what they want and what they need.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Focus on value: The content you make should be useful to your audience, whether it&#8217;s information, new ideas, or answers to problems they&#8217;re having.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Keep it relevant: The content you write should be for the people you want to reach and should talk about things that are important to them.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Make it easy to understand and use: The content should be easy to understand and use, whether that&#8217;s through clear writing, interesting visuals, or interactive elements.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">It&#8217;s important to spread the word about your content once you&#8217;ve made it so that as many people as possible can see it.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Content_marketing_that_works_well_for_B2B\"><\/span><span style=\"font-weight: 400;\">Content marketing that works well for B2B<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some examples of B2B content marketing campaigns that have worked well:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hubspot&#8217;s <a href=\"https:\/\/qboxvisuals.com\/what-is-inbound-content-marketing\/\">inbound marketing<\/a> campaign is a great example of a successful B2B content marketing campaign. They have become thought leaders in the marketing industry by making content that their target audience likes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Intel&#8217;s &#8220;The Power of 4&#8221; Campaign: Intel&#8217;s &#8220;The Power of 4&#8221; campaign is a great example of how B2B content marketing can be used to teach and inform. Through a series of helpful videos and articles, Intel showed off the benefits of their products and set themselves up as experts in the field.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Salesforce&#8217;s Dreamforce Event: Salesforce&#8217;s annual Dreamforce event is a great example of how B2B content marketing can be used to bring people together. Salesforce has set itself up as a thought leader and a valuable resource for their target audience by hosting a conference and expo that focuses on the latest trends and innovations in the industry.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B content marketing is the process of making and sharing useful and relevant content to attract and keep a target audience and, ultimately, to get customers to do something that makes money for the business. In B2B marketing, most of the time the target audience is other businesses, not consumers. In this article, we&#8217;ll talk &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/qboxvisuals.com\/b2b-content-marketing-best-practices-and-examples\/\"> <span class=\"screen-reader-text\">B2B Content Marketing: Definition, Channels, Best Practices, and Examples<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - 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