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Using email marketing for B2B content promotion

Email marketing is an effective method of promoting B2B content. It is not only inexpensive, but it also allows for targeted messaging and provides measurable results. Creating an effective campaign, on the other hand, is critical to its success.  Personalizing emails and creating catchy subject lines can entice recipients to open the email, while relevant …

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How Can You Use User-Generated Content in B2B Content Marketing?

The benefits of user-generated content in B2B marketing UGC refers to any type of content created by individuals rather than businesses. UGC has grown in importance in B2B marketing in recent years because it enables businesses to connect with their target audience in a more authentic and engaging way. One of the most significant benefits …

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