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Tools and resources for B2B content creation

Content Marketing / By

Any successful B2B marketing strategy must include content creation. From ideation and keyword research to promotion and distribution, there are numerous tools available to make the process more efficient and effective. This article delves into the best tools and resources for B2B content creation, such as keyword research tools such as SEMrush and Google Keyword …

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How Do You Measure the ROI of B2B Content Marketing?

Content Marketing / By

Defining the goals and objectives of B2B content marketing Defining B2B content marketing goals and objectives entails determining what a company hopes to achieve through its content marketing efforts. For example, a company might want to increase brand awareness, generate leads, or establish thought leadership in its industry. According to a Content Marketing Institute study, …

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