marketing strategy. Archives

How to Develop a Content Marketing Strategy for Your Small Business?

Today, content marketing is an essential component of an efficient digital marketing plan for small businesses. Creating and delivering good, relevant content with a planned strategy can help small businesses connect with their target audience and achieve actual business results. Here’s a step-by-step guide to developing a successful content marketing plan for small businesses: Conduct …

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What is account-based marketing and how does it relate to B2B content marketing?

Content Marketing / By Piu B

Account-Based Marketing (ABM) is a marketing strategy that focuses on specific accounts or companies rather than a broad audience, and it is especially effective in business-to-business (B2B) marketing. ABM aids in the development of stronger relationships with target accounts, resulting in increased customer loyalty and repeat business. This article delves into ABM and how it …

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How Can You Use Webinars in B2B Content Marketing?

Content Marketing / By Piu B

Benefits of Using Webinars in B2B Content Marketing Webinars can be extremely beneficial in B2B content marketing. A webinar is a type of online seminar that allows businesses to connect with potential customers while also providing useful information about their products or services. Here are some statistics that show the benefits of using webinars: According …

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